Big Blue Boasts Better Bus Stops

Jun 22, 2009 by Lisa Newton

As the need for additional Metro and Blue lines increases, the Los Angeles Metro and the Santa Monica Blue Bus’ are meeting their ridership challenges, and at the same time creating new and improved transit gateways.

Big Blue Books

Over 300 Big Blue Bus transit stops and shelters will be redesigned with the following taken into consideration:

  • Create an enhanced streetscape
  • A design that will take into account physical constraints of the streets
  • Allow for maximum visibility to businesses and signage located behind it
  • Will feature alternative energy when possible such as solar technology
  • Will be as impervious to vandalism as is feasible.
  • Offers easily readable and well-designed trip information
  • Is simple and cost effective to maintain and service
  • Adheres to ADA regulations
  • Allows for the most current & future technologies    Source: Big Blue Bus

Indeed, the days of colorless and pale non-familiar looking posters on an isolated bus bench is so yesterday. Currently the outdoor market is the only ‘old’ media segment showing growth in both mature and emerging markets.

Outdoor advertising has come into its own in the past few years. The insides of buses have their own digital video televisions, and music. On the outside, they’re frequently the new painted medium for the latest movie or television shows. Meanwhile bus shelters have become more and more lucrative for advertising and marketing because consumers are spending more time outside the home.

Easily using the Metro’s online tools, finding the best navigation to get to my destination for my recent trip to Union Station was no big deal. Union Station itself is a major bus and train stop, so taking the bus there seemed easy enough and it was.

Ride Blue Go Green

To get there, the Metro’s interactive website recommended Big Blue’s number 10 bus. The attractiveness of riding on the 10 Express is that it affords the residents of Santa Monica and West LA the ability to travel to downtown faster because it rides non-stop on the 10 freeway, and its return drops them off at their original departure point.

For a total round trip cost of $3.50, you can’t do better, especially with gas prices on the rise again. Indeed, the price of a gallon of gas is almost at parity with the Express bus fare.

Here in town, image is everything and it’s all about staying cool in the shade and elsewhere.

And now that the Big Blue is modernizing its bus stops, visiting the places that make our town unique and interesting, makes Travelin’ Local effortless. And with the addition of a shaded bus stop, it’s now more comfortable, enjoyable, and easier than ever.

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9 Responses to “Big Blue Boasts Better Bus Stops”

  1. dc says:

    I have to admit… I saw “Big Blue” and thought you were talking about IBM. Boy, they really are diversifying, aren’t they? ;)

    dc’s last blog post..Cliff Swamp, Try 2


    LisaNewton Reply:

    @dc, To stay in business these days, you have to diversify. :)


  2. David says:

    Very forward thinking by the Santa Monica Big Blue Bus Service.

    They even offer the public the opportunity to work with them to help with design ideas for the new stops.

    Great article.


    LisaNewton Reply:

    @David, Big Blue is great. A regular trip costs only $.75. With the price of gas going up, it’s well worth it.


  3. Lisa's Chaos says:

    Cool! I find this really funny because I just watched a movie where the guy lived in LA and didn’t have a car and everyone kept asking him how he lived in LA without one. I kept thinking about you and thought LA would be easy to maneuver through without a car?

    Lisa’s Chaos’s last blog post..Macro Monday – My son loves me (?)


    LisaNewton Reply:

    @Lisa’s Chaos, Many people think it’s impossible to live in LA without a car, but it is totally doable. It takes a little more planning, but it can be done.


  4. Lance says:

    Hi Lisa,
    Public transportation really can make traveling easier sometimes! And less stressful! Go Big Blue!

    Lance’s last blog post..Sunday Thought For The Day


    LisaNewton Reply:

    @Lance, Big Blue’s slogan is Ride Blue Save Green, and it’s so true.


  5. Paisley says:

    Oh wow! This is so beautiful.

    Public transport here is so expensive – it takes a big chunk out of a low earning salary (this must change).

    Some buses here are modern and in good condition others are just yuk. But things could be worse – at least we have a public transport system.

    The photos are so clear and everything looks so clean.

    PS If anybody reading this is thinking of coming to the World Cup (soccer) in 2010 – don’t worry – it’s being laid on for visitors – so we all win.

    Paisley’s last blog post..Women


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